For the presentation of its MONTBLANC Extreme, the prestigious firm of pens organized a gala dinner, in style, in the historical and emblematic Palazzo Vecchio Florence – Yes, Yes, that that became so famous after the film of Hannibel Lecter.
The Extrem collection is composed of fur products designed to meet the expectations of the man urbanite and adventurous and, as its name suggests, it has managed to overcome the limits with regard to the strength and performance by means of technical innovations high performance, since new items of skin – specially designed for urban adventurers – are resistant to abrasion, repel water and resist heat.
To celebrate the birth of the new collection handmade in the Pelleteria Montblanc of Florence, Jérôme Lambert (CEO of Montblanc) invited not only as it is logical to Hugh Jackman – international brand Ambassador-, but also some of the master craftsmen who had participated in their manufacture, so they showed VIP guests the skill and mastery necessary to create these high quality parts.
The gala dinner was held in the spectacular Salone del Cinquecento, with its impressive frescoes of the Renaissance, and where the guests were surrounded by screens in which the attributes of the new collection created skin could be seen to resist fire, water and Earth.
During the dinner, guests enjoyed of a Equestrian show that included acrobatic demonstrations and daring feats, from the hand of an excellent Amazon, dressed in a black Tuxedo. It was a lovely nod to new articles that, like these purebred horses, have been “trained” to show maximum strength and performance with elegance.
MONTBLANC inauguraro its first workshop Furrier in Germany in 1926. Collection Extreme – to join a long tradition of quality craftsmanship with the consistent effort of Montblanc by innovate-, has given life to a collection made up of document holders, backpacks, tote bag, envelope bag, North South bag and a handbag as well as a passport case and another for business cards, and cases for iPad, tablet and mobile designed for men prepared for facing the urban jungle in a true spirit of adventure.
The Extreme collection will be available in all the boutiques and retailers worldwide starting from September this year Montblanc.